Timing Is the Marketing Key – Make Sure You Understand How Timing Effects Annuity Sales

Timing Is the Marketing Key – Make Sure You Understand How Timing Effects Annuity Sales

Amplify’d from annuityleads.ca

Timing Is the Marketing Key – Make Sure You Understand How Timing Effects Annuity Sales

Timing is everything when it comes to marketing. I want to buy a new car but have to wait for a year but in the meantime I visit several cars dealerships. Of course the salesperson does everything possible to sell me a car that day but how many follow up with me and make their services available on a regular basis. My experience has been zero.

Being an effective marketer means being persistence and being repetitive in prospect contact. Way too many annuity agents spend too much time and money attracting the prospect and far too little time and money in keeping in contact with the prospect. The effort was made to acquire the prospect but since sales are really a timing issue, no real effort is made to grow the prospect to client status. Experienced marketers know two important facts about converting a prospect to a client.

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