Invest in Your Annuity Business by Asking Yourself These Questions
I am sure you have heard this advice before, invest in your business. There are numerous ways to do this, such as staff, an office, marketing, advertising and much more. Most annuity salespeople don’t invest in their business. Instead, many prefer to look for the next deal or the next shortcut to a sale. This is easily illustrated when an agent says this: “All I want to do is sell.” What they are really saying is they don’t want to invest in marketing. We would all like the situation where all we did was sell, who wants to do the hard part?
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