Annuity Leads, What Really is the Definition?
Annuity sales representatives do not have an easy job unless they understand their role in the sales process. Most agents attempt to offer their services when it should be exactly opposite. I believe the opposite is true, find Cinderella and put the slipper on her foot. In other words, design your target market and focus on it.
There are numerous methods in finding leads and I have found that the best way is to sue several sources for leads. Many agents send out pre-approach letters and attempt to follow up with a phone call in an attempt to make an appointment. If there was ever a definition of a waste of time, this is it. These people do not want to see you and even if you were lucky enough to set an appointment, chances are it will not be worth your time.
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