Image Marketing is a Waste of Money – Market to Prospects, Learn How an Annuity Pro Does It
Many insurance agents think that image marketing will help build prospects and clients. Nothing could be further from the truth, image marketing does not work unless you have an unlimited budget and even then it is questionable.
Image marketing is a major mistake because they provide no call to action, no reason to respond and no offer of benefits. Marketing must be specific and contain a hook. A hook is a reason to respond and a reason to take action. An example could be, the first 10 people who buy a case of Coca Cola get a free T-shirt. A reason to respond would be the gift, a result of a call to action.
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